And the hits keep coming. A day after Staples and Procter & Gambled bailed, CNNMoney reports that the Imus in the Morning radio and television shows lost several more major advertisers today, including GM, their biggest ad buyer last year.
In addition, American Express, Sprint Nextel, TD Ameritrade and GlaxoSmithKline have pulled the ripcord on their association with the show. (Ken Chenault, an African-American, is Amex CEO)
Sprint Nextel issued a statement:
“Sprint Nextel is suspending its advertising that appears during the ‘Imus in the Morning’ program. While we are not a direct sponsor of the Imus in the Morning program, we do not want our advertising associated with content which we, our customers and the public find offensive.”
GM said it was pulling back but would keep an eye on how the drama unfolds and continue to support Imus’ charitable effort. In other words, they’re waiting until the fire cools, but, like Imus says of himself, they’re “good guys.” Their statement: “It should be noted that GM has been and will continue to be a strong supporter of Mr. Imus’ extensive and on-going charitable efforts to assist children dealing with the challenges of cancer and autism.”
Additionally, former NAACP executive director, Bruce Gordon, who is a member of the CBS board, told The Associated Press that he hopes that Imus is must go.
Each day, it seems greater and greater that Imus’ two-week suspension become permanent.